Frequently Asked Questions

(i) How is the magazine distributed?

The magazine will be delivered to one address, unless otherwise specified, for you to distribute to your current and potential customers. You have total control over who receives your magazine. Don’t limit the distribution to your current database – what about events that your company sponsors and local businesses you are associated with. Your magazine is a strong, positive, consistent, high quality, marketing tool—a gift to existing and potential clients that not only shows that they are valued but also communicates your brand in a positive manner.

(ii) What’s covered in the content?

The editorial shared content will include well-researched and topical articles of interest to your chosen audience that may include: travel, finance, the arts and theatre, events, memorabilia, cars, profiles, gardens, food, books, wine and wineries, the environment and other special interest features.

No matter what the audience, the content will be informative, entertaining and inspirational

(iii) How many pages is the magazine?

That depends on what you go for. The magazine content, or shared editorial pages, is currently 24. So with your 4 pages and the cover, but with no advertising, it’s a 30 page mag. If you include third party advertising it will increase by 4 or 8 pages ie. 34 or 38. If you go for 8 dedicated pages plus advertising it would be 38 or 42 pages.

(iv) Who are the third party advertisers?

Definitely not your direct competition. Third party advertisers are complimentary businesses that are trying to reach the same target market.

(v) How much advertising is in the magazine?

There is a maximum 30% third party advertising in the magazine. Advertisements help to create the environment of a magazine – as opposed to a newsletter. There is also a NO ADVERTISING magazine option whereby you pay a loading for not having advertising.

(vi) Who designs our pages?

We do. You just have to provide us with the text and images, if you have them (or we can help source images). You simply need to sign off on the pages when we’re done. We’re happy to discuss content ideas with you too, thus making the whole process as pain-free as possible.

If we haven’t covered your questions here please give us a call on (02) 9968 1088 to have a chat.