People love magazines

Magazines are stimulating and informative. They offer relaxation and entertainment and give a touch more possibility to life.

A magazine’s connection with its readers is intimate yet subtle. Consumers can choose when and what to read rather than being bombarded unwillingly with a range of messages—people don’t necessarily put the kettle on for a relaxing cuppa when they receive a newsletter…

Yes, people love magazines.

So much so, that they have great trouble throwing them out and tend to refer to them more than once. Unlike other forms of advertising readers find magazine advertising an accepted part of the product—particularly if the advertising emphasizes the promise.

For all these reasons we’ve developed a cost effective and innovative new magazine concept called ‘The Magazine Affiliation’…